Why Product Tunnel Vision makes a Preachy Sales Page

When launching a product, the todo list is a mile-long.  

The “just ship” mode is fully activated.

This takes intense focus.  Think of how much energy you’ve poured into product creation.

Intense focus causes product tunnel vision

Product tunnel vision shields your perspective.  It causes this sort of preachy, pushy vibe.  “Our coffee is the best!  It tastes delicious!  Buy!” Continue reading