How to Tell a Story using this Proven Storytelling Sequence

​1, 3, 4, 2

Those numbers are out of sequence.  The brain gets confused.

1, 2, 3, 4

Now the numbers are in sequence.  Your brain makes sense of the overall meaning -- "we're counting from 1 to 4."

A story is a sequence of events

But not random events. Each event has a particular quality placed at a specific location in time.

If the events are out of order, the brain gets confused and loses focus.

If your email sequences are out of order, your current subscriber gets confused and loses focus.

Your subscriber stops reading your emails, stops opening, and unsubscribes

Continue reading

Is your Sales letter Too Good to be true?

​Most bars in Berlin have a foosball or mini-soccer table.

I was standing by the table, watching some guys play.

A girl comes up to me and immediately puts her hand on my forearm​

"Do you want to play later?" she asked me.

I've never met this girl in my life.

Where I'm from that doesn't happen

Girls do not approach guys with that much confidence.

Hell, guys don't approach girls with that much confidence.

The question that popped into my mind was, "What's the catch?"

This is what a sales letter can feel like sometimes.

Your offer is not believable.

People are wary of being scammed

Their BS alarm goes off. Once their BS alarm goes off, you've lost them.

Continue reading